here's a good example of how absurd advertising has become. it's utterly overblown, insanely hyperbolic, yet it's formulaic from soup to nuts. indeed it might have been written by software that detects features of other car ads. also it is completely meaningless, and yet the whole presentation (music, voice, and image) is supposed to say: these are world-alteringly profound observations. really i think it does not matter what you say at all, as long as it takes a predictable rhythm; you don't even hear words anymore, just some kind of mood i guess. perhaps the script is based on the promo copy for the clinton global initiative or something. naw it's not quite that bad, but if your quest is to build the world's smartest luxury suv for mankind, you must hold yourself to the standard of mankind.
here's how you make a car ad: