eye of the storm

great moments in advertising: "americans are always finding ways to be more responsible" (bmw).

when my daughter jane (9) puts together her rock band, we're gonna call it "ultra-concentrated joy" after the dishwashing liquid (which we also use to produce giant bubbles). she just read it out one day while i was doing the dishes and we were all like: yeah! it's hard to imagine anyone in wal-mart bypassing ultra-concentrated joy and buying something else.

great moments in advertising: "we are miracle whip, and we will not tone it down."

or from sargento cheese: "isn't freedom great? our family's passsion is cheese." makes me think about incest and sargento cheese dildos. you?

my favorite current advertising slogan (lexus): is it possible to engineer desire? well. is it?