"I think human consciousness, is a tragic misstep in evolution. We became too self-aware, nature created an aspect of nature separate from itself, we are creatures that should not exist by natural law. We are things that labor under the illusion of having a self; an accretion of sensory, experience and feeling, programmed with total assurance that we are each somebody, when in fact everybody is nobody. Maybe the honorable thing for our species to do is deny our programming, stop reproducing, walk hand in hand into extinction, one last midnight - brothers and sisters opting out of a raw deal."--Rust Cohle, True Detective
I have no idea why True Detective didn't take every possible or conceivable award at the Emmys...except that the Emmys are pretty irrelevant to everything. But the persona of Rust Cohle will probably follow Matthew McConaghey to his grace and he'll be fine with that. Not unlike the Duke and the Ringo Kid; Eastwood and Dirty Harry. And, he can have some fun with it as well...possible he's the new Eastwood for our times, burned out on bad X and imitation Don Perrignon, trying to maintain a certain level of gravitas despite knowing it's all a stupid game. Or the post-modern John Wayne, doing the "man's gotta do what a man's gotta do" for the world to wonder at.
So, the guy has some standards. Lots of people in entertainment and sports don't. When A-Rod first was a seeming hero for the 21st Century, i.e., before Texas and the contract, the only ad he got in the Seattle market was a series of spots for Yammi Yougurt, which he jumped at. Sets the bar kind of low for class and establishing a brand. McConaghey has probably done others, but he just made a few for Lincoln SUVs and while I'm not sure they'd sell me a Lincoln if I was thinking about a SUV, I'd definitely pay to have him drive me around and talk about stuff...important stuff, like God and Sin and Beauty and smoked brisket and stuff.
Some of the dialogue in the top one ranks with the best cowboy poets and Shakespeare..."I speak bull...1800 pounds and can do whatever he wants...I can respect that...Take the long way...Thanks."On the other hand, it makes me realize something -- we're in a bold new world here that McLuhan saw coming. Soon, all meaning and art will be in the commercials, and the content will be static and Zipadeedodah. But, not just yet, at all times and in all places...but soon.