no one is sillier, more useless, or more fundamentally misguided, more self-righteous, more...mentally ill, than the pc police.

The ad in question features the mascot King running maniac . . . er, psychot . . . er, quickly through an office building. He breaks a window pane, gives a befuddled-looking woman a Whopper, then is tackled by two white-uniformed medical types. The King is "crazy" and "insane," the medical types explain, because he wants to give away his meat for the low, low price of $3.99!

"I was stunned. Absolutely stunned and appalled," says Michael Fitzpatrick, executive director for the Arlington-based National Alliance on Mental Illness, one of the nation's largest mental health advocacy organizations. He called the ad "blatantly offensive" and hopelessly retro in its depiction of mental illness, adding that the commercial could lead to further stigmatization, the primary barrier for individuals to seek out treatment. "We understand edgy," Fitzpatrick says. "But this is beyond edgy. Way beyond."