innovate, asshole!

a typical phrase of today: 'sustainable innovation.' maybe you find that inspiring. well, the nonsense verse of edward lear was inspiring. tourette's syndrome is inspiring. but tom friedman is just excruciatingly dull, still talking meaningless algorese. it was random grand-sounding manipulative yapyap fifteen years ago; now it sounds like elizabethan english when elizabethan english sucks. have to admit, though, that producing op-ed columns by random bureaucratic phrase-generation is a newish or newesque development.