What happened to Mad Men?

 

(Mad Men Season 6 preview)

 

I’m just about ready to give up on Mad Men. It used to be one of my go-to recommendations for people who loved television less than I do. With this show, I knew I could convince anyone that contemporary tv has become the most dynamic method of storytelling. The genius of creator Matthew Weiner rested in his ability to evenly add just one tiny hint of more complexity to each character during every episode so no one was ever quite complete. He had perfected the pacing of a weekly television drama. Weiner planted lively outbursts to hold the attention of the audience while he calmly and deliberately revealed pieces of the deeper issues that plagued even the most minor characters. These pieces that were, of course, representative of the countless social inequalities that were so salient in 1960’s America.

Somewhere in Season 5, though, the characters became less interesting because their conflicts became diluted. Was Lane’s character even developed enough to have an identity crisis? I have a tendency to get emotionally attached to fictional characters and the loss of one will easily trigger tears, but I didn’t bat an eye at Lane’s unceremonious suicide at the end of the season. If anything, I felt relief that I was liberated from his whiny British voice of reason in the otherwise sexy and passionate firm of SCDP. But the fifth season still maintained some powerful moments -- the excitement of landing the Jaguar account, Joan’s heartbreakingly triumphant promotion to partner at the firm.

Now in Season 6, the sexiness has faded with Don Draper’s success crumbling around him. It’s fine that he’s morphed into a less sympathetic leading man. I mean, I’ve followed Breaking Bad’s Walter White through his transformation into a diabolical monster and I’m still giddy in anticipation of the remaining eight episodes this summer. But nothing has had real consequences this season. For any of the characters of Mad Men. Peggy stole Heinz Ketchup from Don. Megan had a miscarriage. Martin Luther King was assassinated. And still the most interesting part of last week’s episode was that junior copywriter Ginsberg went on a blind date.

This is supposed to be a season of change. I get it. I’ve read the interviews. But the only change I’ve seen is a flattening of the character’s personalities that once attracted me to this show in the first place. Ken Cosgrove is suddenly dull and Harry Crane is inexplicably childish all of time. I can’t even bring myself to hate Pete Campbell, who is usually so slimy and sneaky that I’m squirming in my seat for the duration of his screen time. The women on the show are the only thing worth watching, but even they have fewer challenges than before. Peggy is apartment-hunting and dreaming of a domestic life with her weird boyfriend, Joan is still taking shit for being pretty in a position of power, and Megan has proved that Don’s wives would rather blankly stare so audiences can guess at their inner thoughts instead of properly conveying emotions like everyone else around them. Let’s hope that this painfully boring first half of the season is just the calm before a violent storm of all the alpha males acting out once they recognize the dissolution of their power. Otherwise, I think I’ll follow SCDP’s clients to find something a little less stale.

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